ABOUT CLAUDIA BECK, MCC

The strategy was never the problem.
It was always what happened between the people responsible for it.

PRECISION IN LEADERSHIP

Before I built a coaching practice, I spent thirty years inside the organizations I now advise. Senior operating roles at Burberry, Tory Burch, Gap Inc., and PwC. Revenue accountability. Global teams. Five countries.

I was good at results. For a long time, I believed that was enough.

What I learned — slowly, and not always comfortably — was that results are downstream of something else entirely. The trust in the room. The conversations happening and the ones that were not. The leader carrying too much. The team that had quietly stopped telling the truth upward.

"Strategy rarely failed because the strategy was wrong. It failed because of what was happening between the people responsible for executing it."
SIX THOUSAND SESSIONS. ONE FRAMEWORK.
0+

executive sessions delivered globally

Across six thousand sessions, six patterns kept appearing — regardless of industry, title, or geography.

A
ALIGNMENT
T
TRUST
T
TRUTH
U
UNDERSTANDING
N
NAVIGATION
E
EXECUTION
Claudia Beck
WHERE THE WORK IS GOING

The Pivot

For the first years of my practice, I worked exclusively with individual leaders. The framework was built in that context.

But the highest leverage point was rarely the individual leader in isolation. It was the room those leaders occupied together — where the real decisions happened and the real dynamics lived.

I now bring ATTUNE into that room directly. And it is the most important work I have done.

The room changes everything.
CREDENTIALS

Expertise & Accreditation

ICF GLOBAL
ICF Master Certified Coach (MCC)
ASSESSMENTS
Leadership Circle Profile, DiSC, and The Five Behaviors
PRACTICE
6,000+ executive sessions delivered globally since 2019
OPERATING BACKGROUND
Burberry, Tory Burch, Gap Inc., PwC
GEOGRAPHY
United States, United Kingdom, China, Japan, and Austria
FOUNDED
Better Together Group LLC, 2019 — Santa Monica, California

let's talk.

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